Shepherd is a leading performance creative agency specializing in psychology-driven advertisements that deliver results. We boost DTC brands in scaling their paid social and Meta ads profitably.

Our skilled team includes creative strategists, directors, video editors, and designers, delivering high-performing ads consistently. We handle it all — creative strategy, scripting, shooting, designing, editing, analysis, and iterations for your ad success.

We are hyper-specialized in Meta: Facebook & Instagram. We’re not generalists, and that allows us to be the best at just one thing, rather than doing many things poorly.

This depends completely on you. If you love getting your hands dirty, great, get involved. If you prefer to just hand things off, we’ll send you all info you’d care about and leave you out of it. We’re setup to be adaptable to your wants.

After you submit the onboarding form, we'll start with testing various creatives, targeting 3-5 ads per week. We'll experiment with different combinations of creatives and ad structures to find what resonates best. This process allows us to identify the most effective creative combinations.

Following our initial evaluation, we'll provide targeted recommendations and feedback.You can expect us to start making changes in your ad account within the first 5 days and you can expect the first creatives to be ready around 10 days after the onboarding process begins.

During our initial call, we'll set a specific delivery schedule, ensuring you receive a new batch of ads weekly, delivered with precision and consistency.

We use a fixed fee pricing model, so you always know what you’re being charged. Our fee starts at $4,000 /month. Larger clients, might have a performance incentive that is NOT % of spend, but one that is aligned with your costs and goals.

Post-iOS 14, we've optimized our approach with streamlined account structures, embracing ad platform algorithms' prowess. Unlike most agencies and experts on Twitter, we don’t trust a one size fits all. Most of our accounts are streamlined, but have completely different structures. We optimize each account based on results, letting Facebook's algorithm fine-tune who sees our ads — a method that consistently delivers.

Our media buying strategy is closer to that of a day trader, than a media buyer. We make changes to your ad account DAILY! This dual strategy ensures we exploit every opportunity to enhance your campaign's success.

Our decision-making for campaigns and ads is guided by a comprehensive analysis of metrics, tailored to our current objectives and optimization goals.

Primary Metrics:
- SpendSales
- Ad Account CPA (Cost Per Acquisition)
- Cumulative CPA
- Ad Account ROAS (Return on Ad Spend)
- Cumulative ROAS
- Conversion Rate
- Average Order Value
- Add To Cart
- Cost Per Ad To Cart

Secondary Metrics:
- Scroll Stop Rate (Thumbstop)
- Hook Ratio
- Outbound Clickthrough Rate
- Frequency
- CPM (Cost Per Thousand Impressions)
- CPC (Cost Per Click)