Split Accountability
Your media buyer points at creative. Your creative team points at strategy. Nobody owns the result. You own the bill.
Media buying and creative strategy from a team that's managed $45M+ in Meta spend. No handoffs between agencies. No misaligned incentives. Just one team obsessed with making your ads profitable.
The Problem
You've got a media buyer who blames creative. A creative team who blames targeting. And you're stuck in the middle, paying both.
Your media buyer points at creative. Your creative team points at strategy. Nobody owns the result. You own the bill.
They make more when you spend more—not when you earn more. Their P&L fights yours.
Senior talent sells you. Someone managing 12 other accounts runs you.
Same hooks. Same angles. Same "proven frameworks" they sold your competitor last week.
Campaigns launched and left to die. No iteration, no testing, no one watching.
Monthly decks full of impressions and CTRs. Nothing about why you're not profitable.
Apply for a free audit. We'll show you where your media and creative are misaligned—and what it's costing you.
The Shepherd Difference
We do the media buying. We do the creative strategy. We produce the assets. When something breaks, we fix it—because there's no one else to blame.
Shepherd is built for brands tired of duct-taping agencies together. You get a founder who's scaled his own eComm brands, managed eight figures in spend, and still works in the account daily. Not a strategist who hands you off. One team that owns everything from brief to ROAS.
What We Do
Media buying and creative under one roof. The way it should be.
Daily in-account optimization from someone who's managed $45M+ in spend. We treat your ad account like our own money is in it—because our reputation is.
No recycled briefs. We build creative systems based on your margins, your customer, and what's actually working in your account right now.
In-house video and static production built for direct response. Every asset designed to stop thumbs and move units.
Weekly calls where we show you what's working, what's dying, and what we're testing next. You'll never wonder what we're doing with your money.
Kill losers in 48 hours. Scale winners the same day. We test 36+ creatives per week because volume wins on Meta.
Slack us at 2am if you want. No account manager buffer. No "I'll check with the team." Direct line to the people running your ads.
Case Studies
Published Q4 2025
Health & Wellness Brand
Scaled a supplement brand through strategic Meta and Google campaigns, focusing on new customer acquisition while maintaining profitability at every stage of growth.
"Clear communication, real transparency, and results that speak for themselves."
Published Q2 2025
Fashion Brand
Rapid scale for an emerging fashion label through influencer whitelisting, UGC creative strategy, and precision audience targeting on Meta platforms.
"They don't just run ads—they understand our brand and our customers."
Published Q3 2025
Consumer Goods Brand
Broke through a 2-year revenue plateau with aggressive creative testing, audience expansion, and a complete overhaul of their conversion funnel.
"First agency to break us out of the plateau. Relentless testing and strategic thinking."
Apply for a free audit. We'll show you where your media and creative are misaligned—and what it's costing you.
Meet The Founder
I'm Marco. I spent 9 years building eComm brands and a decade in the ad trenches—$45M+ in Meta spend across fashion, supplements, CPG, and everything in between.
I built Shepherd because I was tired of agencies that split media and creative into separate silos, then blamed each other when results sucked.
Here's how we're different: I still work in accounts. Every client gets my eyes on their spend. And because we own both media and creative, there's nowhere to hide when something's not working.
We're selective. If you're doing $50K+/month in spend and ready to consolidate your pre-click with a team that actually gives a damn, let's talk.
Starting at
What agencies charge $15K+ for
We don't make more when you spend more—we make more when you stay longer. That only happens if we're profitable for you.
No percentage of ad spend. No hidden creative fees. No surprise invoices for "strategy sessions."
Your entire pre-click, handled by one team, for one predictable cost.